It is a simple truth that businesses thrive when their customers want them to. In a time where stories of good or bad customer experiences can spread like wildfire, being a consumer-centric business is not option. Customers want businesses to cater to their needs, and go to great lengths to support business they feel do this successfully. Every interaction a customer has with a business shapes their relationship with it, down to the smallest personal interactions with company representatives. Successful businesses know that their success is reliant on their customers and the ability to have a good relationship with them.

However, at times this is harder to do than expected. A business cannot control every facet of a business-customer relationship, especially when the customers themselves are difficult to deal with. In that case, what a business can control is their response to such a customer. To be a truly customer-centric business, it is important to be able to relate to the customer. Often, customers are not trying to be uncooperative or cause inconvenience on purpose, and keeping that in mind is very important when the business’ relationship with them seems tense and tenuous. Some customers can seem extremely critical of the business, while others can have trouble focusing and seem to work on impulse. Knowing some possible ways to handle customers who can act difficult is a definite good step towards turning that relationship into a positive, thriving one. To this end, it can be useful employ a persona strategy to classify customers into broad categories with common traits and have an idea of how to begin dealing with each type.

That is exactly what Fundera has done in this infographic, which talks about 11 types of difficult customers and how to handle them. Featuring such characters as Indecisive Izzy, Cautious Charlie, Best Deal Barbara, and Paul the Pessimist, this guide provides a fun and easy way to improve your relations with even the most difficult customers. Of course, customers are all unique entities, but these categories serve as good first steps towards identifying your customer personas and figuring out exactly what a particular customer needs and how your business can help them!



11 Types of Difficult Customers and How to Handle Them