25 02, 2015

Why Personas Fail

By |February 25th, 2015|B2BZone, b2c, Best Practices, Blog|6 Comments

There's plenty of fervor around the need for buyer personas; so why do some fail to deliver real value? From where I sit, we have entered a new phase in the evolution of buyer persona maturity in marketing– or maybe this has been the phase we’ve been stuck in ever since the phrase “buyer persona” was first [...]

19 02, 2015

Music to my Ears: 17 Buyer-Centric Soundbites Overheard at #C2C15

By |February 19th, 2015|b2c, Blog|0 Comments

I’m jazzed. This is a pretty accurate representation of me right now. Why? I just returned to snow-covered Boston from sunny Scottsdale where I attended Content 2 Conversion 2015. Among the symphony of topics covered in sessions from thought leaders like Laura Ramos from Forrester, Erin Provey from SiriusDecisions, Ardath Albee of Marketing Interactions (and our [...]

14 02, 2015

I Have to Be Honest About These 3 B2B Marketing Red Flags on Valentines Day

By |February 14th, 2015|b2c, Blog|0 Comments

Relationships are full of red flags. Maybe it’s a lack of trust, or poor communication. Maybe you just aren’t compatible. If you’ve ever seen a red flag and experienced the resulting breakup, you know that hindsight is 20/20. What usually goes through your mind when it’s all over is something similar to, “Why didn’t I [...]