29 04, 2015

Customer Intelligence Startup Cintell Raises $800K in Seed Funding

By |April 29th, 2015|Blog, News|0 Comments

SaaS Startup Expands Team, Opens New Office In Downtown Boston, Launches Private Beta, And Announces Hiring Plans BOSTON—(APRIL 29 2015) Cintell, a customer intelligence platform used by companies to better understand their buyers, today announced that it has closed $800,000 in a Seed round of financing. The round was led by angel investor and [...]

23 04, 2015

The Rise Of User Marketing: AKA, Quit Sending Users Stuff You Wrote For Their Boss

By |April 23rd, 2015|b2c, Blog|1 Comment

Guest post from Hally Pinaud, Product Marketing Manager at PeopleFluent Have you heard? Half of all B2B researchers are Millennials – up 70% in just two years. Yes, the complex buying process is alive and well, and now you’re standing up to the scrutiny of a bunch of 20-something gatekeepers. Which means you’re really going to have [...]

21 04, 2015

What’s the Difference Between Buyer, Customer, and User Personas?

By |April 21st, 2015|B2BZone, b2c, Blog, Buyer Personas|0 Comments

At its very basic level, a “persona” is a character. The term is derived from Latin, where it originally referred to a theatrical mask. Personas in the world of music refer to an artist assuming a role that matches the music they sing (think Ziggy Stardust adopted by David Bowie). In psychology, a persona can [...]

20 04, 2015

Why Modern Marketing is Like Math

By |April 20th, 2015|b2c, Blog|0 Comments

Last week, Cintell sponsored the Marketo Marketing Nation Summit as a LaunchPoint partner. Check out the jam band we brought to bring good vibes to the event as attendees filed in to hear the keynote. Here’s another video. The keynotes offered huge inspiration as Marketo and their customers continue to push marketing to the next [...]

7 04, 2015

Dilbert on Buyer Personas

By |April 7th, 2015|Blog|0 Comments

Why do personas fail? Learn more. Source: Dilbert.com

1 04, 2015

Cintell Announces PersonaBot

By |April 1st, 2015|Blog, News|0 Comments

Revolutionary New Product Brings Buyer Personas to Life in Robot Form BOSTON, April 1, 2015 -- Cintell, a SaaS customer intelligence startup today announced the availability of PersonaBot, the world's first robot designed to help companies interact with a buyer persona in the same way they would with a real human being. PersonaBot is designed to walk, talk, [...]