30 07, 2015

Habits of Customer-Centric Marketers: Q&A with Kelvin Gee

By |July 30th, 2015|Blog|1 Comment

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. In today’s world of empowered buyers, the marketers who are getting [...]

27 07, 2015

Cintell at B2B LeadsCon Summit 2015 (Conference Discount)

By |July 27th, 2015|Blog|0 Comments

Join me in New York City for B2B LeadsCon Summit, taking place August 25-26, 2015 at the Hilton New York Midtown. Check out the full event agenda here. I’ll be speaking at 1:45pm on Wednesday the 26th in the Rendezvous Trianon (ooh lala) all about B2B buyer personas. Register here and use code B2BLCSPKR to [...]

27 07, 2015

Swedish Meatballs & Customer Research: How IKEA Understands its Buyers

By |July 27th, 2015|Blog|0 Comments

IKEA – from Sweden to U.S. IKEA started in a small town in Sweden by Ingvar Kamprad in 1943, selling different products like socks, watches, jewelry, purses, picture frames and so on.  After a couple of years Kamprad started to sell furniture,produced in the forests around Sweden. In 1963, he wanted to expand outside of [...]

17 07, 2015

What to Ask in a Buyer Persona Interview

By |July 17th, 2015|Best Practices, Blog|0 Comments

Primary research is the cornerstone of meaningful customer intelligence. It illuminates the true perspective of your market, giving you the groundwork for solid, actionable buyer personas.But getting to this insight is not easy. There are no short cuts. In fact, the most frequently asked question from Cintell users who don't have buyer personas (or are [...]