14 03, 2016

Should your B2B Marketing Plan Include Company Personas?

By |March 14th, 2016|B2BZone, b2c, Blog|0 Comments

Part 1 of 2: The Confluence of Buyer Personas and Company Personas (look for part 2 coming soon with our partners at HG Data) The idea of creating buyer personas has long been used by marketers to create a human profile of our buyers. We’ve grown to understand the buyer beyond their job title which allows [...]

10 03, 2016

38 Handy Stats to Prove the Value of Personas

By |March 10th, 2016|B2BZone, b2c, Blog|0 Comments

We've all been there. You're about to present to your board/boss/someone about the budget you need for next year, and a big part of that is persona development, maintenance, or persona management technology. You know deep down that personas lead to more EMPATHY in your organization, and are a vehicle for customer-centricity as your team members internalize [...]

3 03, 2016

[On-Demand Webinar] B2B Personas: How, Why, and What Next? Feat. SiriusDecisions, Cintell, and GET LIFT

By |March 3rd, 2016|B2BZone, b2c, Blog|0 Comments

Last week was a big week. It was not only my birthday (hello fellow Pisces!), but it was also the week of our most recent live webinar event on B2B Personas.  I spoke alongside David Pereira, President of GET LIFT Agency and Pat McAnally, Research Director at B2B sales and marketing advisory firm SiriusDecisions. Happy Birthday to me! B2B [...]