Building out buyer personas might not be the first step that comes to mind when starting a business, but understanding your customer base is crucial to success. Often this exercise boils down to demographics like age, gender, and income, but those things only tells you who your customer is, not how they think. If you [...]
About Elisa OrtizElisa started her career as a paralegal but has since developed a passion for understanding credit and personal finance which she now shares through the content she creates.
30 11, 2018