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So far Guest Author has created 3 blog entries.
8 02, 2016

A Framework for Optimizing Personas

By |February 8th, 2016|B2BZone, b2c, Blog|0 Comments

Guest post from Samantha Stone, Founder of the Marketing Advisory Network Garnering buyer insights remains one of the most difficult jobs for modern day marketers. Yet, there is ample evidence that investing in persona research is well worth the effort. 71% of companies who exceed revenue and lead goals have documented personas vs. 37% who simply [...]

23 04, 2015

The Rise Of User Marketing: AKA, Quit Sending Users Stuff You Wrote For Their Boss

By |April 23rd, 2015|b2c, Blog|1 Comment

Guest post from Hally Pinaud, Product Marketing Manager at PeopleFluent Have you heard? Half of all B2B researchers are Millennials – up 70% in just two years. Yes, the complex buying process is alive and well, and now you’re standing up to the scrutiny of a bunch of 20-something gatekeepers. Which means you’re really going to have [...]

20 01, 2015

Not Willing to Wait: A Wake Up Call from a Frustrated Marketer

By |January 20th, 2015|Blog|0 Comments

This is a guest post from Samantha Stone, Founder & Senior Analyst at the Marketing Advisory Network. In a recent survey conducted by ITSMA, business-to-business (B2B) marketers worldwide expect that understanding buyers will be their #1 responsibility in two years (85%). No, you didn’t read that wrong in TWO YEARS! C’mon marketers how can we [...]