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About Lorin McCann

Lorin is the Founder of Customer Intelligence Institute , a market research agency for B2B technology companies. She believes that sustainable growth isn’t fueled by guesswork. Her work with companies in the SF Bay Area and beyond is driven by a mission to help companies eliminate guesswork around their buyers, create more meaningful customer experiences, and grow faster.
6 02, 2019

Closing the B2B Buyer Blind Spot Gap with Customer Intelligence

By |February 6th, 2019|Uncategorized|0 Comments

WEBINAR B2C is lightyears ahead of B2B when it comes to customer intelligence. B2B companies who take the initiative to cultivate a deep understanding of their buyers will have the competitive advantage in 2019 and beyond.

19 12, 2018

B2B Marketing Leaders, Can You Brief Your Consultants on Your Buyers?

By |December 19th, 2018|Blog|0 Comments

B2B Marketing Leaders, Can You Brief Your Consultants on Your Buyers? You hire specialists. But no matter how good they are at their jobs, you still have to brief them on your project. In my roles over the past several years, whether consulting solo or working alongside other talented agencies, one challenge has been a [...]