WEBINAR B2C is lightyears ahead of B2B when it comes to customer intelligence. B2B companies who take the initiative to cultivate a deep understanding of their buyers will have the competitive advantage in 2019 and beyond.
B2B Marketing Leaders, Can You Brief Your Consultants on Your Buyers? You hire specialists. But no matter how good they are at their jobs, you still have to brief them on your project. In my roles over the past several years, whether consulting solo or working alongside other talented agencies, one challenge has been a [...]