29 01, 2015

Are These 5 Mistakes Preventing Your B2B Marketing Success?

By |January 29th, 2015|b2c, Blog|0 Comments

I love this time of year. So many great research reports coming out of last year that provide us with a chance to reflect on our B2B marketing strategies and compare it to our peers. One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. (Registration [...]

27 01, 2015

Digging Out a Path for B2B Buyers in the Blizzard of 2015

By |January 27th, 2015|b2c, Blog|3 Comments

We’ve had a pretty mild winter here on the East Cost. Temperatures have been tolerable, and the snow accumulation hasn’t been too unusual. Until, that is, this week, as New England shovels out from 2-3 feet of snow. Browsing the photos in hashtags like #snowmaggedon and #blizzardof2015 gives you some great visuals of the car-covering snow [...]

13 01, 2015

You May Be Surprised at the #1 B2B Marketing Responsibility of 2016

By |January 13th, 2015|b2c, Blog, Buyer Personas|17 Comments

In a recent survey conducted by ITSMA, business-to-business (B2B) marketers worldwide expect that understanding buyers will be their #1 responsibility in two years (85%). Managing “marketing technology tools” and “market/competitor analysis” round out the top three marketing duties predicted for 2016, representing 76% and 75% of respondents, respectively. Of course, with a staggering amount of [...]

5 01, 2015

Guess Who: 5 Signs You Don’t Know Your B2B Customer

By |January 5th, 2015|b2c, Blog, Buyer Personas|8 Comments

Do you remember the board game Guess Who? You and your opponent would try to guess which character each other selected by confirming various features such as eye color, hair, hats, glasses, and more. As you narrowed down your choices by asking characteristic questions, the winner made the best guess, first. For a board game, this strategy works [...]

2 01, 2015

The Impact of a Customer-Centric B2B Marketing Team

By |January 2nd, 2015|b2c, Blog|0 Comments

Close your eyes. (Well, not really, or this is a highly ineffective blog post.) Imagine your typical workday. After the coffee, after the commute, sitting down at your desk and starting on that giant to-do list. Now imagine, at this very moment, that you know everything about your customers. What they need. How they think. How they research [...]

30 12, 2014

8 Great Articles About Buyer Personas You May Have Missed in 2014

By |December 30th, 2014|b2c, Blog, Buyer Personas|0 Comments

In case you had a very busy 2014, we've aggregated the top articles written in 2014 by marketing consultants, agencies, practitioners, and more all dedicated to furthering the adoption of buyer personas. Why Marketers are Keeping Buyer Personas in the Closet, by Ardath Albee for Content Marketing Institute, January 2, 2014 I talk with a lot of marketers [...]