17 Customer-Centric Marketers We Saw at Content Marketing World 2015
Over 3,000 content marketers descended last week upon Cleveland, the unofficial city of Content Marketing thanks to the effort of Joe Pulizzi and the Content Marketing Institute. We caught up with…
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Live Webinar: How to Harness the Power of Personas for Radically Relevant B2B Marketing
Relevance is the key factor for successful demand generation. Without it, your B2B marketing efforts will languish, unappreciated by your buyers and customers. Personas—used intelligently—will align the story you share…
Empathy on the Subway (B2B LeadsCon Recap + Slides)
A funny thing happened on the way to the conference. As I was exiting the hot, gritty NYC subway en route to B2B LeadsCon, I started to head up one…