Understanding the B2B Buying Disconnect

By |July 3rd, 2018|B2BZone, Blog|0 Comments

Every B2B technology business wants to be focused on the customer, from marketing efforts to product innovation. Part of customer-centricity involves truly connecting with prospects before they become customers. But according to a recent report from TrustRadius, many vendors fall short in this arena. The 2018 B2B Buying Disconnect Report highlights the difference between how [...]