Learn who is talking and what they are talking about
Provide your sales teams a dynamic stream of contact and company intelligence positioning them to personalize communications with relevant and engaging content.
Connect email addresses to social handles for an omni-channel view of your contacts social media presence & connections.
360 Degree View
View aggregated, comprehensive profiles across all social media sites for all your contacts.
Gain insights into what’s important to your customers. Drive personalization & relevancy in your marketing activities.
How to Create Your Buyer Persona: the What, the Why, and the How
The phrase “buyer persona” gets tossed around within pretty much any marketing course, articles, and other educational materials. Many businesses might assume that everyone already has one, knows about it…
Buyer Persona Breakdown: 10 Components to Understanding Your Audience
After you’ve gone through the planning steps for creating content with a purpose, it’s time to start thinking about your audience. Ask yourself Who am I trying to talk to?…
A Guide to Optimizing Customer Communications
What separates the leader of the pack from their competitors? Although buyers in the past may have decided where to spend their resources based on the value they receive from…