How to Create Your Buyer Persona: the What, the Why, and the How
The phrase “buyer persona” gets tossed around within pretty much any marketing course, articles, and other educational materials. Many businesses might assume that everyone already has one, knows about it…
Buyer Persona Breakdown: 10 Components to Understanding Your Audience
After you’ve gone through the planning steps for creating content with a purpose, it’s time to start thinking about your audience. Ask yourself Who am I trying to talk to?…
A Guide to Optimizing Customer Communications
What separates the leader of the pack from their competitors? Although buyers in the past may have decided where to spend their resources based on the value they receive from…
Want to Deliver an Outstanding Customer Experience? Read On
Source: https://opndsn.com/how-to-build-the-best-customer-experience/ There has been a massive shift towards retaining customers and delivering an excellent service in recent years, as compared to only acquiring customers. Increased competition prevalent in the…
How to Create Engaging Videos Using Buyer Personas and States of Being
Video marketing is officially the top content format B2B marketers used in 2019. And it’s no surprise. People are watching more video across various platforms. While video has become a…
Cintell and Salutary Data announce a partnership that brings customer intelligence and B2B data together to deliver high quality leads
Cintell and Salutary Data have formed a partnership to provide a broad array of B2B data and services designed to help businesses understand their existing customers better and fill the…
Cintell Partners with the Customer Intelligence Institute to Help Companies Better Understand Their Customers
Cintell and the Customer Intelligence Institute today announced their partnership aimed at providing greater customer intelligence for building stronger customer relationships. The Cintell, Customer Intelligence Institute partnership will focus on…
Closing the B2B Buyer Blind Spot Gap with Customer Intelligence
WEBINAR B2C is lightyears ahead of B2B when it comes to customer intelligence. B2B companies who take the initiative to cultivate a deep understanding of their buyers will have the…
All customers matter. Learn how to make the most of them.
Customers are not monolithic. There are high-value customers, low-value ones, and plenty who fall in the middle. But they all matter for businesses that want to make the most out…
The Right Customer at the Right time
The key to commercial success, whether digitally or traditionally, is to find the right customer at the right time in the right place and present them the right content. Another…