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    The Right Customer at the Right time

    by Cintell May 1, 2019

    The key to commercial success, whether digitally or traditionally, is to find the right customer at the right time in the right place and present them the right content. Another…

    Blog, Buyer Personas 0

    How to Build a Buyer Persona: a Recipe for Success [Infographic]

    by Cintell October 23, 2017

    In business, it’s important to know who your primary audience is – if you don’t know who you’re marketing and selling to, it’s going to be tough to make a…

    Blog, Buyer Personas 0

    17 Things High-Performing Companies Do to Optimize Their Buyer Personas

    by Cintell February 9, 2016

    If you haven’t read the Understanding B2B Buyers 2016 Benchmark Study, you may not know that companies who exceed revenue and lead goals are more effective at creating, using, and…

    B2BZone, b2c, Blog 0

    A Framework for Optimizing Personas

    by Cintell February 8, 2016

    Guest post from Samantha Stone, Founder of the Marketing Advisory Network Garnering buyer insights remains one of the most difficult jobs for modern day marketers. Yet, there is ample evidence that…

    B2BZone, b2c, Blog 0

    7 Ways to Use Personas to Drive More Sales (Yes Really!)

    by Cintell January 27, 2016

    Using Buyer Personas to Accelerate the Sales Process So your marketing team created buyer personas. Are they wasting away at the bottom of a desk drawer, gathering dust up on the wall…

    B2BZone, b2c, Blog 0

    29 Ways to Use Your Personas

    by Cintell January 26, 2016

    You Built Personas, Now What? Creating buyer personas is only half the battle. If your personas are wasting away at the bottom of a desk drawer, gathering dust up on…

    B2BZone, b2c, Blog 0

    The 4 Best Moments from MarketingProfs B2B Forum 2015 #MPB2B

    by Cintell October 29, 2015

    This year’s MarketingProfs B2B Forum was the biggest yet – attracting hundreds of B2B marketers to our hometown of Boston and defending it’s unofficial reputation as the only B2B marketing…

    B2BZone, Blog 0

    INSANE Honesty in B2B Marketing

    by Cintell October 27, 2015

    Marketers are programmed to only talk about our products’ best attributes. That’s one of the reasons all marketing sounds like… marketing. Insane Honesty is about putting your WORST foot forward…

    Blog 0

    Habits of Customer-Centric Marketers: Q&A with Alex Kevork

    by Cintell October 19, 2015

    In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,”…

    b2c, Blog 0

    Did You Know…

    by Cintell October 12, 2015

    Did you know that 52% of marketers support 2 to 4 roles and buyer personas with dedicated content, and the top 3 drivers of blog content strategy include personas, audience…

    Blog 0
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    Cintell is a cloud-based customer intelligence platform that enables companies to better understand their buyers and make stronger, more customer-centric decisions.
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