How to Create Engaging Videos Using Buyer Personas and States of Being
Video marketing is officially the top content format B2B marketers used in 2019. And it’s no surprise. People are watching more video across various platforms. While video has become a…
Cintell Partners with the Customer Intelligence Institute to Help Companies Better Understand Their Customers
Cintell and the Customer Intelligence Institute today announced their partnership aimed at providing greater customer intelligence for building stronger customer relationships. The Cintell, Customer Intelligence Institute partnership will focus on…
Closing the B2B Buyer Blind Spot Gap with Customer Intelligence
WEBINAR B2C is lightyears ahead of B2B when it comes to customer intelligence. B2B companies who take the initiative to cultivate a deep understanding of their buyers will have the…
All customers matter. Learn how to make the most of them.
Customers are not monolithic. There are high-value customers, low-value ones, and plenty who fall in the middle. But they all matter for businesses that want to make the most out…
How to Build a Buyer Persona: a Recipe for Success [Infographic]
In business, it’s important to know who your primary audience is – if you don’t know who you’re marketing and selling to, it’s going to be tough to make a…