15 12, 2015

Introducing the Brand Advocate Persona

By |December 15th, 2015|Best Practices, Blog|0 Comments

Cintell has teamed up with Influitive and Ardath Albee to publish a new eBook on the topic of creating brand advocate personas. It's a new twist on a proving marketing tactic. Download your copy today.

11 11, 2015

15 Questions to Ask in Your Next Persona Interview

By |November 11th, 2015|B2BZone, b2c, Best Practices, Blog|0 Comments

People, it's time to get real about buyer persona research. Buyer persona interviews are the most important - and often the most daunting - part of creating actionable, in-depth personas. The light at the end of the tunnel is critical voice-of-customer insights that help organizations to remove bias, identify the problems faced by their buying audiences, and [...]

17 09, 2015

Your Personas Are Out-of-Date: 5 Easy Ways to Keep Them Fresh

By |September 17th, 2015|b2c, Best Practices, Blog, Buyer Personas|0 Comments

Now that you’ve created your buyer personas (congratulations, by the way!), one of the most important things you can do is to make sure they stay relevant and up to date. After all, even the best insights are rendered useless if they’re outdated or incorrect. Consider this. Has your job title changed in the last [...]

7 08, 2015

5 Things You Should Know about Primary Persona Research (And Why Getting Started is the Hardest Part)

By |August 7th, 2015|b2c, Best Practices, Blog|1 Comment

There’s no disputing that customer intelligence is important. According to Pragmatic Marketing, companies with a solid understanding of market and customer needs are more profitable, twice as fast in getting new products to market, and own higher customer satisfaction levels. If we all emphatically agree we should know our customers better… why don’t we? If [...]

3 08, 2015

Sales Won’t Let You Near “Their” Customers – What Do You Do?

By |August 3rd, 2015|b2c, Best Practices, Blog|0 Comments

  Do you ever overhear couples having a fight in public? We've all been there. (Let's be honest, we've all likely been in one of those fights before.) It happens. It's cringeworthy. Dirty laundry is aired, private moments made public, and topics not meant for the glare of the public eye are brought to light. But sometimes we can learn [...]

17 07, 2015

What to Ask in a Buyer Persona Interview

By |July 17th, 2015|Best Practices, Blog|0 Comments

Primary research is the cornerstone of meaningful customer intelligence. It illuminates the true perspective of your market, giving you the groundwork for solid, actionable buyer personas.But getting to this insight is not easy. There are no short cuts. In fact, the most frequently asked question from Cintell users who don't have buyer personas (or are [...]

20 03, 2015

5 Things Your Business Must Consider About Outsourcing Customer Research

By |March 20th, 2015|B2BZone, b2c, Best Practices, Blog|0 Comments

Helping companies to understand their buyers has become an industry in and of itself - one that is growing in both size and importance. In 2016 B2B marketers predict that understanding buyers will be their #1 job responsibility - and for good reason. As buyers change, organizations are working to stay on top of shifting [...]

18 03, 2015

What to Include in a Buyer Persona [INFOGRAPHIC]

By |March 18th, 2015|B2BZone, b2c, Best Practices, Blog|2 Comments

So... what should you include in a buyer persona? Check out the new infographic inspired by our eBook, The Intelligent Guide to Buyer Personas.   Note: I used Piktochart to create this gorgeous infographic for free. I can't recommend them highly enough!

25 02, 2015

Why Personas Fail

By |February 25th, 2015|B2BZone, b2c, Best Practices, Blog|6 Comments

There's plenty of fervor around the need for buyer personas; so why do some fail to deliver real value? From where I sit, we have entered a new phase in the evolution of buyer persona maturity in marketing– or maybe this has been the phase we’ve been stuck in ever since the phrase “buyer persona” was first [...]