17 Things High-Performing Companies Do to Optimize Their Buyer Personas
If you haven’t read the Understanding B2B Buyers 2016 Benchmark Study, you may not know that companies who exceed revenue and lead goals are more effective at creating, using, and…
A Framework for Optimizing Personas
Guest post from Samantha Stone, Founder of the Marketing Advisory Network Garnering buyer insights remains one of the most difficult jobs for modern day marketers. Yet, there is ample evidence that…
7 Ways to Use Personas to Drive More Sales (Yes Really!)
Using Buyer Personas to Accelerate the Sales Process So your marketing team created buyer personas. Are they wasting away at the bottom of a desk drawer, gathering dust up on the wall…
29 Ways to Use Your Personas
You Built Personas, Now What? Creating buyer personas is only half the battle. If your personas are wasting away at the bottom of a desk drawer, gathering dust up on…
Habits of Customer-Centric Marketers: Q&A with Alex Kevork
In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,”…
Habits of Customer-Centric Marketers: Q&A with Mark Shapiro
In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,”…
Habits of Customer-Centric Marketers: Q&A with Matt Heinz
In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,”…
Your Personas Are Out-of-Date: 5 Easy Ways to Keep Them Fresh
Now that you’ve created your buyer personas (congratulations, by the way!), one of the most important things you can do is to make sure they stay relevant and up to…
Empathy on the Subway (B2B LeadsCon Recap + Slides)
A funny thing happened on the way to the conference. As I was exiting the hot, gritty NYC subway en route to B2B LeadsCon, I started to head up one…