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    17 Things High-Performing Companies Do to Optimize Their Buyer Personas

    by Cintell February 9, 2016

    If you haven’t read the Understanding B2B Buyers 2016 Benchmark Study, you may not know that companies who exceed revenue and lead goals are more effective at creating, using, and…

    B2BZone, b2c, Blog 0

    A Framework for Optimizing Personas

    by Cintell February 8, 2016

    Guest post from Samantha Stone, Founder of the Marketing Advisory Network Garnering buyer insights remains one of the most difficult jobs for modern day marketers. Yet, there is ample evidence that…

    B2BZone, b2c, Blog 0

    7 Ways to Use Personas to Drive More Sales (Yes Really!)

    by Cintell January 27, 2016

    Using Buyer Personas to Accelerate the Sales Process So your marketing team created buyer personas. Are they wasting away at the bottom of a desk drawer, gathering dust up on the wall…

    B2BZone, b2c, Blog 0

    29 Ways to Use Your Personas

    by Cintell January 26, 2016

    You Built Personas, Now What? Creating buyer personas is only half the battle. If your personas are wasting away at the bottom of a desk drawer, gathering dust up on…

    B2BZone, b2c, Blog 0

    Habits of Customer-Centric Marketers: Q&A with Alex Kevork

    by Cintell October 19, 2015

    In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,”…

    b2c, Blog 0

    Habits of Customer-Centric Marketers: Q&A with Mark Shapiro

    by Cintell October 12, 2015

    In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,”…

    b2c, Blog 0

    Habits of Customer-Centric Marketers: Q&A with Matt Heinz

    by Cintell October 6, 2015

    In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,”…

    b2c, Blog 0

    Your Personas Are Out-of-Date: 5 Easy Ways to Keep Them Fresh

    by Cintell September 17, 2015

    Now that you’ve created your buyer personas (congratulations, by the way!), one of the most important things you can do is to make sure they stay relevant and up to…

    b2c, Best Practices, Blog, Buyer Personas 0

    Empathy on the Subway (B2B LeadsCon Recap + Slides)

    by Cintell September 8, 2015

    A funny thing happened on the way to the conference. As I was exiting the hot, gritty NYC subway en route to B2B LeadsCon, I started to head up one…

    b2c, Blog 0

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