Cintell and Salutary Data announce a partnership that brings customer intelligence and B2B data together to deliver high quality leads
Cintell and Salutary Data have formed a partnership to provide a broad array of B2B data and services designed to help businesses understand their existing customers better and fill the…
Cintell Partners with the Customer Intelligence Institute to Help Companies Better Understand Their Customers
Cintell and the Customer Intelligence Institute today announced their partnership aimed at providing greater customer intelligence for building stronger customer relationships. The Cintell, Customer Intelligence Institute partnership will focus on…
Closing the B2B Buyer Blind Spot Gap with Customer Intelligence
WEBINAR B2C is lightyears ahead of B2B when it comes to customer intelligence. B2B companies who take the initiative to cultivate a deep understanding of their buyers will have the…
All customers matter. Learn how to make the most of them.
Customers are not monolithic. There are high-value customers, low-value ones, and plenty who fall in the middle. But they all matter for businesses that want to make the most out…
The Right Customer at the Right time
The key to commercial success, whether digitally or traditionally, is to find the right customer at the right time in the right place and present them the right content. Another…
How to Build a Buyer Persona: a Recipe for Success [Infographic]
In business, it’s important to know who your primary audience is – if you don’t know who you’re marketing and selling to, it’s going to be tough to make a…
17 Things High-Performing Companies Do to Optimize Their Buyer Personas
If you haven’t read the Understanding B2B Buyers 2016 Benchmark Study, you may not know that companies who exceed revenue and lead goals are more effective at creating, using, and…
A Framework for Optimizing Personas
Guest post from Samantha Stone, Founder of the Marketing Advisory Network Garnering buyer insights remains one of the most difficult jobs for modern day marketers. Yet, there is ample evidence that…
2016 Update from Apparao Karri
Are You Ready to Make 2016 the Year of Customer-Centric Marketing? Good news everyone, Punxsutawney Phil did not see his shadow, meaning 2016 will be a year of shortened winter…
7 Ways to Use Personas to Drive More Sales (Yes Really!)
Using Buyer Personas to Accelerate the Sales Process So your marketing team created buyer personas. Are they wasting away at the bottom of a desk drawer, gathering dust up on the wall…