29 Ways to Use Your Personas
You Built Personas, Now What? Creating buyer personas is only half the battle. If your personas are wasting away at the bottom of a desk drawer, gathering dust up on…
The 4 Best Moments from MarketingProfs B2B Forum 2015 #MPB2B
This year’s MarketingProfs B2B Forum was the biggest yet – attracting hundreds of B2B marketers to our hometown of Boston and defending it’s unofficial reputation as the only B2B marketing…
INSANE Honesty in B2B Marketing
Marketers are programmed to only talk about our products’ best attributes. That’s one of the reasons all marketing sounds like… marketing. Insane Honesty is about putting your WORST foot forward…
Habits of Customer-Centric Marketers: Q&A with Alex Kevork
In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,”…
Did You Know…
Did you know that 52% of marketers support 2 to 4 roles and buyer personas with dedicated content, and the top 3 drivers of blog content strategy include personas, audience…
Habits of Customer-Centric Marketers: Q&A with Mark Shapiro
In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,”…
5 Things You Should Know About #MPB2B’s New Seaport Location from the Boston-based Team at Cintell
Boston. The Hub. America’s Walking City. The Cradle of Liberty. Call it what you want (just don’t call it Beantown.) It’s where we founded Cintell and where we call home….
Habits of Customer-Centric Marketers: Q&A with Matt Heinz
In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,”…
What’s New in Cintell? [October 2015]
Our development team is continuously working behind the scenes on new functionality and features to make your experience with Cintell better every day. Each month we’ll share the updates and…
Why Your B2B Customer Intelligence Efforts Fail (On-Demand Webinar)
I recently presented a live webinar on why B2B customer intelligence efforts fail. Thank you to BrightTalk for having me speak as part of their marketing intelligence and analytics summit. See the…