Did you know that 52% of marketers support 2 to 4 roles and buyer personas with dedicated content, and the top 3 drivers of blog content strategy include personas, audience demographics and buying stage?

Did you also know that using buyer personas makes websites 2 to 5 times more effective and easier to use by targeted users?

And personalized emails improve click-through rates by 14% and conversion rates by 10%?

Thorough and well defined personas are the first step in any marketing program. In order to map journeys, target, personalize, and engage, companies must have personas that define a myriad of interests, behaviors, and attitudes.  But to create those personas requires an investment of time and resources. So how can organizations move forward with persona development that meets the needs of the company from a first touch through advocacy?

Find out in my podcast interview with Sterling Bailey and Marilyn Cox from Oracle Marketing Cloud’s Industry Center of Excellence. Their podcast is fantastic and previous episodes can be found on iTunes here.