Increase engagement with the right content
- Manage content inventory, direction and alignment to buyers journey and persona.
- Score content based on customer interests, tendencies and behavior.
- Make sales playbooks or marketing content instantly available alongside persona insights.
A Guide to Optimizing Customer Communications
What separates the leader of the pack from their competitors? Although buyers in the past may have decided where to spend their resources based on the value they receive from…
Want to Deliver an Outstanding Customer Experience? Read On
Source: https://opndsn.com/how-to-build-the-best-customer-experience/ There has been a massive shift towards retaining customers and delivering an excellent service in recent years, as compared to only acquiring customers. Increased competition prevalent in the…
How to Create Engaging Videos Using Buyer Personas and States of Being
Video marketing is officially the top content format B2B marketers used in 2019. And it’s no surprise. People are watching more video across various platforms. While video has become a…