Account Based Marketing
Identify and engage accounts that are ready to buy. Deep, real-time insights for accounts and buying groups create a unique advantage to succeed with your ABM campaigns.
- Manage all your Target accounts in place
- Score Accounts based on their readiness to buy
- Understand which role a given contact plays in the buying process
- Find and add any missing contacts from the Buying Group at the target account
Deep Account & Contact Insights
Get Deep understanding of Accounts & Contacts, using insights gathered from both internal & external sources.
Look Alike Accounts
Find look alike accounts, based on past success to increase conversion rate.
How to Create Your Buyer Persona: the What, the Why, and the How
The phrase “buyer persona” gets tossed around within pretty much any marketing course, articles, and other educational materials. Many businesses might assume that everyone already has one, knows about it…
Buyer Persona Breakdown: 10 Components to Understanding Your Audience
After you’ve gone through the planning steps for creating content with a purpose, it’s time to start thinking about your audience. Ask yourself Who am I trying to talk to?…
A Guide to Optimizing Customer Communications
What separates the leader of the pack from their competitors? Although buyers in the past may have decided where to spend their resources based on the value they receive from…