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About Terry Suppers

Terry Suppers is an accomplished marketing leader with over 30 years of highly diverse corporate experience and strong expertise in interactive and digital marketing. In key marketing leadership positions at General Electric, his responsibilities spanned a wide range of digital and interactive marketing initiatives including activation, lead generation, commercial excellence, product and project management, content development and customer connections.
1 05, 2019

The Right Customer at the Right time

By |May 1st, 2019|Blog, Buyer Personas|1 Comment

The key to commercial success, whether digitally or traditionally, is to find the right customer at the right time in the right place and present them the right content. Another more common way to think of it is solving for who, what, where and when. This has become a whole lot easier in the digital [...]

18 02, 2019

All customers matter.Learn how to make the most of them

By |February 18th, 2019|Uncategorized|0 Comments

Customers are not monolithic. There are high-value customers, low-value ones, and plenty who fall in the middle. But they all matter for businesses that want to make the most out of them. That’s the message in a new book by Wharton marketing professor Peter Fader and Sarah Toms, executive director and co-founder of Wharton Interactive. The Customer Centricity Playbook: [...]

7 02, 2019

Cintell Partners with the Customer Intelligence Institute to Help Companies Better Understand Their Customers

By |February 7th, 2019|Uncategorized|0 Comments

Cintell and the Customer Intelligence Institute today announced their partnership aimed at providing greater customer intelligence for building stronger customer relationships. The Cintell, Customer Intelligence Institute partnership will focus on targeting buyer persona strategies to increase sales and improve marketing driven campaigns. “The Customer Intelligence Institute’s approach to customer research fits perfectly with our mission [...]

20 12, 2018

Cintell and Salutary Data announce a partnership that brings customer intelligence and B2B data together to deliver high quality leads

By |December 20th, 2018|Uncategorized|0 Comments

Cintell and Salutary Data have formed a partnership to provide a broad array of B2B data and services designed to help businesses understand their existing customers better and fill the sales pipeline with leads that convert into new customers at a higher rate. These offerings are based on the  customer intelligence created by Cintell platform, [...]