Habits of Customer-Centric Marketers: Q&A with Mark Shapiro
In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,”…
5 Things You Should Know About #MPB2B’s New Seaport Location from the Boston-based Team at Cintell
Boston. The Hub. America’s Walking City. The Cradle of Liberty. Call it what you want (just don’t call it Beantown.) It’s where we founded Cintell and where we call home….
Habits of Customer-Centric Marketers: Q&A with Matt Heinz
In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,”…
Why Your B2B Customer Intelligence Efforts Fail (On-Demand Webinar)
I recently presented a live webinar on why B2B customer intelligence efforts fail. Thank you to BrightTalk for having me speak as part of their marketing intelligence and analytics summit. See the…
Your Personas Are Out-of-Date: 5 Easy Ways to Keep Them Fresh
Now that you’ve created your buyer personas (congratulations, by the way!), one of the most important things you can do is to make sure they stay relevant and up to…
17 Customer-Centric Marketers We Saw at Content Marketing World 2015
Over 3,000 content marketers descended last week upon Cleveland, the unofficial city of Content Marketing thanks to the effort of Joe Pulizzi and the Content Marketing Institute. We caught up with…
Live Webinar: How to Harness the Power of Personas for Radically Relevant B2B Marketing
Relevance is the key factor for successful demand generation. Without it, your B2B marketing efforts will languish, unappreciated by your buyers and customers. Personas—used intelligently—will align the story you share…
Empathy on the Subway (B2B LeadsCon Recap + Slides)
A funny thing happened on the way to the conference. As I was exiting the hot, gritty NYC subway en route to B2B LeadsCon, I started to head up one…