Join me in New York City for B2B LeadsCon Summit, taking place August 25-26, 2015 at the Hilton New York Midtown. Check out the full event agenda here.

I’ll be speaking at 1:45pm on Wednesday the 26th in the Rendezvous Trianon (ooh lala) all about B2B buyer personas.

Register here and use code B2BLCSPKR to save some bucks off the full conference pass price. ($695 per ticket.)

Session Information:

B2B marketers aren’t just potential customers. They’re actual human beings with feelings and emotions, and understanding who they are and what they need is key to engaging with them on their terms, and moving them through the purchase cycle. In fact, in 2016, the #1 responsibility of B2B marketers will be understanding buyers.

Join me to learn:

  • How buyer personas can help you create more effective content marketing
  • What insights you need to create personas you can actually use
  • Technology trends shaping the modern buyer persona industry

Register here and use code B2BLCSPKR for your B2B LeadsCon Summit pass today.

Hope to see you there!