We’re thrilled to be included in Gartner’s 2016 Cool Vendors in Content Marketing, a listing of four innovative new technologies available to help marketers make the most of their content marketing efforts.

(Registration is required to read the full report.)

This recognition comes at a time when only 22% of companies claim to be effective at content marketing. Customer intelligence and buyer insights are foundational components to creating content that resonates and compels buyers to take action. In fact, in our recent Understanding B2B Buyers Study, we found that the most popular use of personas is by the content marketing team to guide messaging and tone of voice.

What’s more, persona-based content increased customer engagement almost six-fold when targeting cold leads (10% versus 58%) according to DemandGen.

Thank you to the team at Gartner, notably authors Kirsten Newbold-Knipp and Christopher Ross for including Cintell’s customer intelligence platform.