We Are Cintell.

A cross-functional team of experienced individuals passionate about enabling customer-centricity in every business. Built in Boston, MA. 

Terry Suppers | Chief Customer Officer

Terry Suppers is an accomplished marketing leader with over 30 years of highly diverse corporate experience and strong expertise in interactive and digital marketing. In key marketing leadership positions at General Electric, his responsibilities spanned a wide range of digital and interactive marketing initiatives including activation, lead generation, commercial excellence, product and project management, content development and customer connections.

Apparao Karri | Co-Founder

Apparao Karri is on a mission to create a customer-centric world. He is the Co-Founder of Cintell, a marketing technology organization helping businesses understand their customers. With 15+ years of experience in product strategy & leadership roles in the Greater Boston technology ecosystem, he is passionate about entrepreneurship and applying technology innovation to solve business problems. He has Masters in Software Systems (BITS Pilani, India) and an MBA from Babson College.

Sarat Gaddipati | Director of Engineering

For more than 14 years, Sarat has been working in the technology sector at companies like Nortel, T-Mobile & TruePosition. Most recently he co-founded the Globus dental group and has been serving as a Technology Director. Sarat has a Masters in Management Information Systems(MIS) from University of Texas, and outside of work, he is an avid squash player and likes to travel with his wife and 2 boys.

Nicolae Herrera | UX Design Lead

Nicolae has over 15 years of visual design experience creating engaging web, mobile and desktop applications for companies in a variety of industries. His portfolio includes organizations such as Fidelity, Boston College, Sapient, Lattice Engines, NetProspex, Trefis, Grasshopper and more. At Cintell, he is responsible for crafting beautiful user experiences. He lives outside of Providence, RI with his wife and 5 children.


Tony Zambito | Founder and Creator of Buyer Persona Development

Tony is the founder of buyer personas and is the originator of the buyer persona research and development methodology widely used to make informed decisions from buyer insights. Tony also served in the role of Vice President in Sales and Marketing capacities for TRW, Knight-Ridder, and Compaq (HP). He holds a B.S. in Business and an M.B.A. in Marketing Management.

Ann Handley | Chief Content Officer, MarketingProfs

Ann Handley is a veteran of creating and managing digital content to build relationships for organizations and individuals. Ann is the author of the Wall Street Journal bestseller Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (September 2014, Wiley) and co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (2011, Wiley). She is the Chief Content Officer of MarketingProfs; a columnist for Entrepreneur magazine; a LinkedIn Influencer; a keynote speaker, mom, and writer.

Ardath Albee | B2B Marketing Strategist

Ardath Albee is the CEO of her firm, Marketing Interactions, Inc. She applies over 28 years of business management and marketing experience to help companies with complex sales create eMarketing strategies that use contagious content platforms to turn prospects into buyers. She is also the author of Digital Relevance, Developing Marketing Content and Strategies that Drive Results and eMarketing Strategies for the Complex Sale.


Venkat Janapareddy | Founder and CEO, XpertTech

Venkat is a serial entrepreneur with over 20 years of experience. He most recently founded social media recruitment company Gozaik, acquired by Monster. Venkat’s most recent venture XpertTech, was named three years in a row by Inc. Magazine as one of the fastest growing private companies. He served 13 years with Deloitte leading technical teams to provide IT solutions and consulting services, project management, system design, development, and implementation.

Samantha Stone

Samantha Stone | Founder, Marketing Advisory Network – Persona Coach

Throughout her career, Samantha has launched go-to-market initiatives and lead marketing strategies for award-winning, high growth technology companies including Netezza, SAP, Ascential Software and Powersoft. In 2012 she founded The Marketing Advisory Network to help enterprises unleash the possible within their organizations. She’s also the mother of four high energy boys and wannabe gourmet chef. You can read more about her marketing philosophy and get practical advice by visiting www.unleashpossibleblog.com or following her on twitter @SamanthaStone.

Jere Doyle

Jere Doyle | Serial Entrepreneur

Jere Doyle is a proven entrepreneur experienced in building profitable and sustainable companies into recognized industry leaders. He is passionate about entrepreneurship and he has a particular expertise in all areas of customer acquisition, and is experienced at building world class executive teams, developing and launching innovative products, and building and executing successful sales and marking strategies.
Jere founded and launched two companies, Prospectiv and Global Marketing, leading both from the start-up phase, to highly profitable businesses and finally to successful liquidity events for all shareholders. He now operates Oyster Angel Fund and Doyle Enterprises, and works with start-ups and growth ventures with a focus in the AdTech, Big Data, Social Media, Local Internet Commerce, and the E-commerce space. Jere is also leading the current Entrepreunurial Initiative at The Carroll School of Management at Boston College. http://www.jeredoyle.com/