Zombie segments are vestiges of a strategic perspective that has been rendered less relevant by time. The perspective has not only lost its ability to inspire ideas, it prevents them. Like a zombie, it’s both lifeless and a threat to the quality of your ideas, thinking, strategizing and planning.

file:///Users/katiemartell/Downloads/ZombiesPhantomsShadows3Threatstoyourexperienceinitiatives%20(3).pdf

1) Get them out of PDFs and PPTs
2) Get them into the hands of the people that need them (sales, training, field marketing, customer support)
3) Make them collaborative…get feedback from your team!
4) Create some accountability & make sure someone owns them internally
5) Keep them fresh & updated with new information