17 09, 2015

Your Personas Are Out-of-Date: 5 Easy Ways to Keep Them Fresh

By |September 17th, 2015|b2c, Best Practices, Blog, Buyer Personas|0 Comments

Now that you’ve created your buyer personas (congratulations, by the way!), one of the most important things you can do is to make sure they stay relevant and up to date. After all, even the best insights are rendered useless if they’re outdated or incorrect. Consider this. Has your job title changed in the last [...]

7 08, 2015

5 Things You Should Know about Primary Persona Research (And Why Getting Started is the Hardest Part)

By |August 7th, 2015|b2c, Best Practices, Blog|1 Comment

There’s no disputing that customer intelligence is important. According to Pragmatic Marketing, companies with a solid understanding of market and customer needs are more profitable, twice as fast in getting new products to market, and own higher customer satisfaction levels. If we all emphatically agree we should know our customers better… why don’t we? If [...]