28 09, 2015

Why Your B2B Customer Intelligence Efforts Fail (On-Demand Webinar)

By |September 28th, 2015|Blog|0 Comments

I recently presented a live webinar on why B2B customer intelligence efforts fail. Thank you to BrightTalk for having me speak as part of their marketing intelligence and analytics summit. See the full recording below - about 45 minutes in length. Abstract: Most companies are the center of their own universe. This is the ugly truth plaguing [...]

17 09, 2015

Your Personas Are Out-of-Date: 5 Easy Ways to Keep Them Fresh

By |September 17th, 2015|b2c, Best Practices, Blog, Buyer Personas|0 Comments

Now that you’ve created your buyer personas (congratulations, by the way!), one of the most important things you can do is to make sure they stay relevant and up to date. After all, even the best insights are rendered useless if they’re outdated or incorrect. Consider this. Has your job title changed in the last [...]

14 09, 2015

17 Customer-Centric Marketers We Saw at Content Marketing World 2015

By |September 14th, 2015|Blog|0 Comments

Over 3,000 content marketers descended last week upon Cleveland, the unofficial city of Content Marketing thanks to the effort of Joe Pulizzi and the Content Marketing Institute. We caught up with a few of them over dinner, and had some custom artwork made for the occasion. Be sure to follow and keep up with this crowd, [...]

10 09, 2015

Live Webinar: How to Harness the Power of Personas for Radically Relevant B2B Marketing

By |September 10th, 2015|Blog|0 Comments

Relevance is the key factor for successful demand generation. Without it, your B2B marketing efforts will languish, unappreciated by your buyers and customers. Personas—used intelligently—will align the story you share with key market segments so that it’s so relevant, it can’t help but earn their attention. Join B2B marketing expert Ardath Albee, author of Digital [...]

8 09, 2015

Empathy on the Subway (B2B LeadsCon Recap + Slides)

By |September 8th, 2015|b2c, Blog|0 Comments

A funny thing happened on the way to the conference. As I was exiting the hot, gritty NYC subway en route to B2B LeadsCon, I started to head up one of four flights of stairs standing between me and W 54th. As I began the climb, I noticed another passenger rolling up behind me. His [...]

3 09, 2015

What’s New in Cintell? [September 2015]

By |September 3rd, 2015|Uncategorized|0 Comments

Our development team is continuously working behind the scenes on new functionality and features to make your experience with Cintell better every day. Each month we’ll share the updates and innovations we’re most excited about and, when we can, we’ll give you a preview into what’s coming next! Here are the features we’ve added or [...]