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1912, 2018

B2B Marketing Leaders, Can You Brief Your Consultants on Your Buyers?

By |December 19th, 2018|Categories: Blog|0 Comments

B2B Marketing Leaders, Can You Brief Your Consultants on Your Buyers? You hire specialists. But no matter how good they are at their jobs, you still have to brief them on your project. In my [...]

3011, 2018

Use personality type to define your Buyer Personas

By |November 30th, 2018|Categories: Blog|0 Comments

Building out buyer personas might not be the first step that comes to mind when starting a business, but understanding your customer base is crucial to success. Often this exercise boils down to demographics like [...]

907, 2018

11 Types of Difficult Customers and How to Handle Them

By |July 9th, 2018|Categories: Blog|0 Comments

It is a simple truth that businesses thrive when their customers want them to. In a time where stories of good or bad customer experiences can spread like wildfire, being a consumer-centric business is not [...]

307, 2018

Understanding the B2B Buying Disconnect

By |July 3rd, 2018|Categories: B2BZone, Blog|0 Comments

Every B2B technology business wants to be focused on the customer, from marketing efforts to product innovation. Part of customer-centricity involves truly connecting with prospects before they become customers. But according to a recent report [...]

811, 2017

The Right Customer at the Right time

By |November 8th, 2017|Categories: Blog, Buyer Personas|0 Comments

The key to commercial success, whether digitally or traditionally, is to find the right customer at the right time in the right place and present them the right content. Another more common way to think [...]

2310, 2017

How to Build a Buyer Persona: a Recipe for Success [Infographic]

By |October 23rd, 2017|Categories: Blog, Buyer Personas|0 Comments

In business, it’s important to know who your primary audience is – if you don’t know who you’re marketing and selling to, it’s going to be tough to make a sale. Of course, you have [...]