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412, 2015

Humanize Your Buyer Personas With The Most Common Names Per Profession

By |December 4th, 2015|Categories: B2BZone, b2c, Blog|0 Comments

What’s in a name? that which we call a rose By any other name would smell as sweet; One habit I find fascinating in the world of buyer personas is the model and naming convention [...]

112, 2015

Marketing Was Never Supposed to Be This Way (Our TEDx Talk)

By |December 1st, 2015|Categories: B2BZone, b2c, Blog|2 Comments

Marketing has become an all-encompassing force in our society, one that we spend billions on annually. But marketing, as an industry, has failed consumers because companies remain the center of their own universes. In this [...]

2511, 2015

Magpies and 4 Other Things I Heard at the Inaugural SiriusDecisions Technology Exchange #SDTechX

By |November 25th, 2015|Categories: B2BZone, b2c, Blog|0 Comments

We just arrived back in Boston from the inaugural SiriusDecisions Technoloy Exchange, an event dedicated to solving some of the complexities around the most central component to today’s function of business-to-business marketing – meeting and [...]

1111, 2015

15 Questions to Ask in Your Next Persona Interview

By |November 11th, 2015|Categories: B2BZone, b2c, Best Practices, Blog|0 Comments

People, it's time to get real about buyer persona research. Buyer persona interviews are the most important - and often the most daunting - part of creating actionable, in-depth personas. The light at the end of the [...]

911, 2015

Habits of Customer-Centric Marketers: Q&A with Erika Goldwater

By |November 9th, 2015|Categories: B2BZone, b2c, Blog|Tags: |0 Comments

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the [...]

911, 2015

Understanding B2B Buyers 2016 Benchmark Study

By |November 9th, 2015|Categories: Blog|0 Comments

Did you know the #1 responsibility of a B2B marketer in 2016 is going to be understanding buyers (ITSMA)? ​We're conducting an industry-wide study to learn how companies like yours understand your B2B buyers. Would you [...]