You Built Personas, Now What? Creating buyer personas is only half the battle. If your personas are wasting away at the bottom of a desk drawer, gathering dust up on…
This year’s MarketingProfs B2B Forum was the biggest yet – attracting hundreds of B2B marketers to our hometown of Boston and defending it’s unofficial reputation as the only B2B marketing…
Marketers are programmed to only talk about our products’ best attributes. That’s one of the reasons all marketing sounds like… marketing. Insane Honesty is about putting your WORST foot forward…
In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,”…
Did you know that 52% of marketers support 2 to 4 roles and buyer personas with dedicated content, and the top 3 drivers of blog content strategy include personas, audience…
In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,”…
Boston. The Hub. America’s Walking City. The Cradle of Liberty. Call it what you want (just don’t call it Beantown.) It’s where we founded Cintell and where we call home….
In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,”…
Our development team is continuously working behind the scenes on new functionality and features to make your experience with Cintell better every day. Each month we’ll share the updates and…
I recently presented a live webinar on why B2B customer intelligence efforts fail. Thank you to BrightTalk for having me speak as part of their marketing intelligence and analytics summit. See the…
