How to Create Your Buyer Persona: the What, the Why, and the How
The phrase “buyer persona” gets tossed around within pretty much any marketing course, articles, and other educational materials. Many businesses might assume that everyone already has one, knows about it and has put it to use. Why is the Buyer Persona Important for Business? After…
Buyer Persona Breakdown: 10 Components to Understanding Your Audience
After you’ve gone through the planning steps for creating content with a purpose, it’s time to start thinking about your audience. Ask yourself Who am I trying to talk to? Your answer to that question might be a little complex, and that’s OK. If you…
How to Create Engaging Videos Using Buyer Personas and States of Being
Video marketing is officially the top content format B2B marketers used in 2019. And it’s no surprise. People are watching more video across various platforms. While video has become a quintessential component of today’s content marketing strategy, it’s like any other medium. To produce your…
Cintell Partners with the Customer Intelligence Institute to Help Companies Better Understand Their Customers
Cintell and the Customer Intelligence Institute today announced their partnership aimed at providing greater customer intelligence for building stronger customer relationships. The Cintell, Customer Intelligence Institute partnership will focus on targeting buyer persona strategies to increase sales and improve marketing driven campaigns. “The Customer Intelligence…
Closing the B2B Buyer Blind Spot Gap with Customer Intelligence
WEBINAR B2C is lightyears ahead of B2B when it comes to customer intelligence. B2B companies who take the initiative to cultivate a deep understanding of their buyers will have the competitive advantage in 2019 and beyond.
All customers matter. Learn how to make the most of them.
Customers are not monolithic. There are high-value customers, low-value ones, and plenty who fall in the middle. But they all matter for businesses that want to make the most out of them. That’s the message in a new book by Wharton marketing professor Peter Fader and Sarah…
How to Build a Buyer Persona: a Recipe for Success [Infographic]
In business, it’s important to know who your primary audience is – if you don’t know who you’re marketing and selling to, it’s going to be tough to make a sale. Of course, you have a general idea of who you’re trying to sell your…
A Framework for Optimizing Personas
Guest post from Samantha Stone, Founder of the Marketing Advisory Network Garnering buyer insights remains one of the most difficult jobs for modern day marketers. Yet, there is ample evidence that investing in persona research is well worth the effort. 71% of companies who exceed revenue…
INSANE Honesty in B2B Marketing
Marketers are programmed to only talk about our products’ best attributes. That’s one of the reasons all marketing sounds like… marketing. Insane Honesty is about putting your WORST foot forward in your marketing – actively seeking out your weakest points and making them the hero…
Did You Know…
Did you know that 52% of marketers support 2 to 4 roles and buyer personas with dedicated content, and the top 3 drivers of blog content strategy include personas, audience demographics and buying stage? Did you also know that using buyer personas makes websites 2…